Got bored with traditional Paid Search? Start the Funnel Campaign…
By, several ways, paid search marketers can reach the top of the funnel via search campaigns. Targeting informational queries, for instance, is a great way to engage folks that are beginning to look for solutions to their problems – which is a key piece of the Awareness stage.
The Funnel Campaign is the most important strategy and the awareness stage of our business. This strategy will help us to find, which businesses and situations tend to benefit from top-of-funnel campaigns – and how to run the most effective top-of-funnel campaigns? There are following stages for Funnel Campaign:
- Awareness
- Consideration
- Preferences
- Purchase and post-purchase
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